Machu

Machu is a playful matcha latte brand made for people who want a brighter kind of daily ritual. The brief was to create an identity that feels fresh and expressive, while giving the product the care and ritual it deserves.

We positioned Machu around a small moment of lift: smooth matcha, a pause in the day and a little joy in every sip. The strategy brings together café culture, contemporary beauty and the warmth of a drink made by hand.

The visual world starts with the energy of matcha itself. Rich green swirls, foam, texture and natural light became the foundation for a bold identity, with an oversized wordmark that feels direct, optimistic and unmistakable.

For the campaign, we paired calm tabletop photography with expressive portraiture and clouds of matcha powder. This contrast lets Machu move between an intimate morning ritual and a more playful, fashion-led world, giving the brand a clear presence across social, packaging and the café experience.