Yumi

Yumi is a feel-good frozen yogurt brand made for bright breaks, big toppings and everyday treats. The ambition was to create a joyful identity that turns a simple cup of frozen yogurt into a small, shareable celebration.

We built the brand around generous flavour and playful self-expression. Fresh fruit, colourful swirls and crunchy toppings set the tone for a world that feels upbeat, indulgent and easy to make your own.

The visual identity combines soft pinks, berry reds, lilac and sunny accents with a rounded wordmark and organic pattern language. It gives every cup a lively presence, while leaving room for the ingredients to be the hero.

We extended the system across takeaway cups, flavour launches and campaign photography. Close-up food styling and cheerful lifestyle moments show Yumi at its best: colourful, creamy and made to brighten the day.